Designed to engage with tertiary students and apprentices on a platform they love using. A series of scholarship challenges using Snapchat to offer students a chance to win anything from McDonalds and Spotify vouchers to festival tickets, PlayStation 4 consoles and iPhone 6 handsets.
Besides the effectiveness award the bank got 50,000+ new followers and even received a dick pic – a first for the bank.
EFFIES: 3x GOLD
NZDM: GRAND PRIX