Turning waste into taste with a viral social media movement of rescued food recipes to help deliver a powerful message on food waste.
A social movement inspiring people to turn their food waste into taste. Recreating the web’s most popular recipe videos using leftovers. Educating customers from how to repurpose stale bread into Sicilian arancini to making ricotta out of nearly expired milk. All whilst raising awareness on the fact that one third of the world’s food is wasted.
2017 AC&E FINALIST: INTEGRATED CAMPAIGN - SMALL BUDGET2017 AC&E FINALIST: NOT-FOR-PROFIT2017 AWARD AWARDS FINALIST